Keyword Research
Keyword research is the fundamental first step for content creators when deciding what content to create. Performing keyword research allows you to check the phrases and keywords that searchers are querying for and their corresponding search volumes. Higher the search volume means more people looking for information on that topic and hence creating content on that topic is a good way to attract traffic to your site.
The keyword research tool is designed to specifically assist webmasters and content creators with that task. The tool gives you keyword ideas and stats of how frequently these keywords are searched for, along with the associated trend to see how those volumes have changed over time. Furthermore, the tool also segregates these keywords to show the ones which have recently become relevant and also lists the questions that these keywords have appeared in, if any.
The content creators can then take these details as input while deciding what content should be created. However, the created content should be of good quality and relevant for it to be indexed and ranked properly and it should also provide all the necessary information on that topic so that it can attract the searchers. Also, it is advised to focus on creating content around your area of expertise rather than just focusing on top trending topics.